Elevating Journeys: From Ethical Accessories to Digital Excellence
The Calling
TravelSleek is more than just a travel accessories brand—it’s a movement for mindful mobility. Rooted in sustainability, the brand specializes in ethically made, vegan leather passport holders, luggage tags, and travel pouches designed for the conscious traveller. With growing traction, they were ready to scale—not just in sales, but in soul.
Enter Dmiurgik, with heart-led strategy and pixel-level precision.
The Cosmic Convergence
We partnered with TravelSleek to elevate every layer of the brand—from conversion to creativity, from packaging to product innovation. Our work encompassed:
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Meta (Facebook & Instagram) Advertising: Targeted performance campaigns designed to connect with eco-conscious, stylish travellers.
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Google Ads: Capturing intent via strategic keyword bidding and search visibility.
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Creative Design: Purpose-led visuals that highlight personalization, sustainability, and ethical production.
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CRO (Conversion Rate Optimization): Enhancing the digital journey to boost conversions while staying true to the brand’s mindful mission.
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Product Ideation: Co-developing new SKUs like passport covers with travel-inspired charms—crafted from cruelty-free, vegan leather.
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The Manifestation
Advertising Campaigns
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Meta Magic: Dynamic ad sets featuring bestsellers, personalization options, and “gift-worthy” products tailored for festive and travel seasons.
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Google Search Wins: Bid on high-intent keywords like “vegan leather passport cover” and “personalized travel accessories,” landing warm traffic on optimized pages.
Creative Design
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Performance-Optimized Visuals: Clean, elegant creatives that highlight the texture of vegan leather, personalization options, and eco-ethical value props.
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Packaging Concepts: Consulting on unboxing experiences to reinforce sustainability and delight.
Conversion Rate Optimization
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Mobile-first interface: Simplified product discovery and personalization selections.
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Improved product storytelling: Icons, lifestyle imagery, and UX patterns aligned to reduce decision fatigue.
Product Development & Brand Positioning
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New Product Lines: Conceptualized charm-enhanced passport covers, blending function with flair.
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Sustainability First: Ensured all messaging proudly reflected TravelSleek’s cruelty-free, vegan, and ethical production ethos.
Email & WhatsApp Marketing
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Automated Flows: Welcome series, abandoned cart nudges, post-purchase thank-you journeys, and product care tips.
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Broadcast Campaigns: New arrivals, restock alerts, gift guides—all echoing TravelSleek’s sustainable soul.
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WhatsApp Commerce: Conversational flows that doubled as customer service and sales tools, building both trust and conversions.
The Shift
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Higher CTR & ROAS: Meta and Google campaigns delivered consistent returns while lowering acquisition costs.
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Site Conversion Boost: Through targeted CRO efforts and clearer eco-messaging.
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Positive Customer Feedback: On both new product lines and ethical positioning.
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Expanded Community: Engagement from conscious consumers and gift shoppers surged across channels.
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Customer Retention Boost: Through nurturing, segmented email and WhatsApp touchpoints.
The Ripple Effect
With every vegan leather tag and charm-laced cover, TravelSleek now whispers the promise of sustainable adventure. Together, we didn’t just sell travel accessories—we reimagined the way we journey. Ethically. Beautifully. Sleekly.
And this voyage? It’s only just beginning.
