Personalities, Products, and Performance: The Formula Behind Mango People Shop’s Virality
The Calling
Mango People Shop is a colourful carnival of quirky lifestyle products that delight every personality type—from the stationery-obsessed student to the meme-loving gifter. But as fun as their products were, their digital presence needed more structure, strategy, and scale.
They came to Dmiurgik to go from a “gifting brand” to national bestsellers—with performance marketing, persona-driven campaigns, and community-building.
The Cosmic Convergence
Paid Performance (Meta & Google)
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Launched targeted Meta (Facebook + Instagram) ads and Google Ads focused on high-intent keywords.
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Built full-funnel campaigns tailored to customer journeys—from discovery to conversion.
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Created seasonal campaign frameworks based on cultural and gifting occasions.
Persona-Based Product Strategy
We didn’t just advertise products—we matched them with real people.
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The Cozy Gifter → Shark Blanket
→ Went viral during Christmas/Winter ’23-24 with cozy-themed reels and impulse-buy bundles. -
The Festival Enthusiast → Double Jet Holi Cylinders
→ Became a top-selling SKU during Holi with video ads showcasing colour-blasting fun. -
The Student Hustler → Stationery Kits + Quirky Backpacks
→ Back-to-School Campaign led to a 3X sales spike in April-May.
Social Media Management
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Built an always-on brand voice: witty, visual, and ultra-relatable.
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Curated a content calendar blending product education, lifestyle storytelling, and community engagement.
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Responded to DMs, comments, and created viral reels aligned with trending audio and themes.
Key Results
| Metric | Impact |
|---|---|
| Ad ROAS (Return on Ad Spend) | Up to 6.2x on Meta during seasonal campaigns |
| Sales Growth | Overall 35% increase in monthly sales over 3 months |
| Viral Products | 3 products became national bestsellers through targeted campaigns |
| CPC on Google Ads | Reduced by 28% through smart keyword + copy alignment |
| Instagram Engagement | Grew by 70% organically in just a month |
The Ripple Effect
Mango People Shop evolved from a quirky product store to a cult favourite brand with viral hits, loyal buyers, and a thriving digital presence. By aligning campaigns with both data and personality psychology, we turned products into moments—and shoppers into fans.
At Dmiurgik, we don’t just launch ads. We orchestrate movements—with metrics to match.
